Popular German chocolate snack Pick Up! needed a stand-out strategy to raise its relevance in the UK. So, Sense set out to turn the perception of brand’s bold, brash assets into something more memorable. Working with the creative agency Sense, B2B Productions designed a unique pickup truck and billboard along with music playing POS sampling bins to tour round the UK. Along the tour we also created a pop-up conference space which included a product display unit and, sampling cart and floor to ceiling graphics.