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Following on from the launch of the new Mr Kipling's new message 'Life is Better with Cake’, B2B Productions were tasked with design and making an edible billboard.

First B2B Productions created a bespoke aluminium frame which allowed for the wall to be recreated as we were not allowed to be attached to the existing wall. Then we created the billboard which had to be food safe and show the pattern for the finished graphic. This giant edible billboard is created entirely out of 13,360 Mr Kipling cakes, 2000 glace cherries held in place with sugar icing. The final result was welcomed and loved by all. This was a real showstopper.

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