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Project: Lavazza
Client: Amplify
Italian coffee brand, Lavazza, teamed up with Amplify, the live events agency, to create a brand-led summer experiential campaign that reinforced Lavazza’s position as an expert of the coffee world. To help the brand reach a new younger audience, Amplify created a Waves of Coffee workshop experience for this year’s Wilderness Festival in Cranbury Park, Oxfordshire. B2B Productions created a touring set which was full of colour to brighten up everyone’s day.
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