Project: IBM Wimbledon
Agency: George P Johnson Experience Marketing
B2B productions was excited to work on delivering the IBM Wimbledon activation. We were given the creative brief from our client and worked closely on the detail transforming a pretty plain pavilion marque into to this truly one-off interactive stand. The space mimicked the courts by creating a tennis court effect using custom printed Astroturf. Technology was an important feature to our client so the talent team at B2B Productions designed and developed a custom, ultra-bright suspended LED ceiling. The project was a great success and enjoyed by a huge audience.