Millions watched the advert for Heineken online; a group of women in a walk-in wardrobe, screaming with delight. Followed by a group of men doing the same as they enter a walk-in fridge, stacked full of beer.
Alongside Heineken, B2b enabled Londoners to witness the infamous advert come to life when we created a replica of the huge walk-in fridge in Duke of York Square. We were given the initial sketch just one week before the launch - it was a real buzz getting the project finished! And seeing the horde of visitors afterwards made it all worthwhile.