Client: Bd Network
The Appletiser ‘Sparkle on’ campaign has been a nationwide success. 192 days of sampling to back the launch of its new 350ml handbag sized bottle through city centres, train stations, shopping centres and grocery stores across the country!
B2B were thrilled to become involved in the experiential element of the £3m campaign. Our introduction to product sampling has been a real eye opener to deliver the brands biggest ever sampling campaign. We quickly became involved with the design team to realise the aspirations and generate innovative solutions with a heavy logistical tour in mind.
The tour began with the launch at Westfield Shepherd’s Bush which entertained 500,00 visitors at the main activity consisting of a large 8x8m stand complete with sampling bars, styling bars, a giant Appletiser bottle and a feature supersize handbag which doubled up as the stock room!
To support the digital and sampling activity, 4 bespoke POS kits also embarked on regional tours of the country to retail and grocery stores. With over 900,000 samples being distributed and almost 1 million consumers making contact with the brand it was quite a journey!