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Project: Air Canada Poutine

Client JWT

The Air Canada Poutinerie is a wildly successful pop-up restaurant in which we created poutine dishes that celebrated Air Canada destinations. Winner of Best Food Experience at The Event Awards 2018, the original pop-up in Shoreditch was inspired by Air Canada lounges. We combined real maple interiors with stunning, machine tooled details. This modular interior design, graphic design and event format was then rolled across the world - sites in London, Denver, Washington DC, Boston and Tokyo - some of which are pictured here. All the proceeds at each pop-up went to a local children’s charity and the London leg raised over £30,000 for Great Ormond Street Hospital.

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